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Content Writing

What is Content Writing?

Creation of page contents

  1. Detailed customer discussion
  2. Creation of texts on your website on your topic
  3. Creation of texts on your website on subject-relevant areas
  4. Revision of the headings
  5. Development of a heading structure

Aspects:

  • Which target group should be addressed?
  • Which medium is used?
  • Which background and further information must be considered?
  • The tonality, neutral, dynamic or emotional?
  • What is the core message of the text?

Motto:

„Who? Says what? In which channel? To whom? With what effect?“
Harold Dwight Lasswell,  Political- und Communications-Scientist