Content Writing
What is Content Writing?
Creation of page contents
- Detailed customer discussion
- Creation of texts on your website on your topic
- Creation of texts on your website on subject-relevant areas
- Revision of the headings
- Development of a heading structure
Aspects:
- Which target group should be addressed?
- Which medium is used?
- Which background and further information must be considered?
- The tonality, neutral, dynamic or emotional?
- What is the core message of the text?
Motto:
„Who? Says what? In which channel? To whom? With what effect?“
Harold Dwight Lasswell, Political- und Communications-Scientist
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